Today, video is responsible for 50% of mobile traffic and by 2022, will increase to around 75% of data traffic. However, the majority of video data traffic is still consumed within the home, either through streaming, or downloading before consuming elsewhere.
The rise of OTT services means that TV service providers and broadcasters are no longer just competing with their peers but increasingly with giant internet centric technology vendors, including Amazon, Apple and Google.
To compete effectively in the dynamic TV and Media market, traditional TV providers and broadcasters must meet consumer demands for great content, value-add services such as catch-up TV and start-over without storage limitations, across any screen. It’s therefore imperative for both TV service providers and broadcasters to differentiate with a high quality of experience especially for their unique and high value live content offerings, such as sports.
The rise of OTT poses inevitable questions: can we use OTT delivery for everything? Can we make OTT delivery as good as broadcast? Can operators use their networks to achieve more than OTT? This session explores fundamental reasons for the differences between OTT and broadcast delivery, identifying the advantages and disadvantages of different mechanisms and exploring opportunities for enhanced or simplified operation. Specifically, the session will consider key aspects such as advertising capability, latency, quality of experience, reach and scalability.
Location: Destination Next, South Upper